The notion that making a responsive website is expensive is just that, a notion. The fact is, while the cost to make a responsive website is somewhat more than making a conventional website, but the expenses to duplicate a website for mobile and other devices gets completely eliminated, as a result that cuts total development costs, significantly. In addition to that, a responsive design cuts the total ownership cost, by means of taking away the effort to maintain different versions of a website i.e. a “desktop-version”, a “mobile-version”. Thus, in the long term, investing in responsive website design is the smartest decision.

Smartphones and tablets have changed the approach toward design and user experience. Before the proliferation of mobile devices with advanced web-browsing capability , web designers had only
one primary challenge to deal with keeping the same look and feel of their websites in various desktop computer browsers.

However, interacting with websites on smartphones and tablets is not the same as doing that on a desktop computer monitors. Factors such as Click versus Touch, Screen-size, Pixel-resolution,
support for Adobeís Flash technology, optimized markup and many more have become crucial while creating websites with Responsive Design.

But, why is responsive design so important for your website?

Pervasion of the Mobile Devices

Internet traffic originating from mobile devices is rising exponentially each day. As more and more people get used to browsing the web through their smartphones and tablets.

User experience

While, content is king and discoverability of content are foremost success metrics, it is the user experience that enables visitors to consume content on any website through the device of their choice and preference,
anytime. Thus, responsive web design is about providing the optimal user experience irrespective of whether they use a desktop computer, a smartphone, a tablet or a smart-TV.