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What is Open to Give?

Open to Give is a powerful platform that connects consumers to brands through charity. For every participating email opened by a consumer, the Open to Give fund donates money directly to charity.

Where’s the money coming from?

Our advertiser partners; consumer brands. Open to Give partners with advertisers looking for enhanced content relevance, motivating them to donate a small amount of money for each email open.

To whom are the emails sent?

The Open to Give platform is implemented by companies with already established email marketing lists. The charity element serves to engage more with consumers already subscribed with the brand.

Where’s the money going to?

Open to Give is directly affiliated with a number of popular, legitimate charities throughout the United States. The full amount of the donations generated through email opens is forwarded directly to those charities.

How much money are we talking about?

Every time an email bearing the ②¢TM symbol in the subject line is opened, 2 cents are donated to charity. An additional feature can be enabled for an additional donation to be made when the consumer clicks on a link within the email.

Which charities does Open to Give support?

Open to Give works with partner brands to select humanitarian, social, environmental, education, health and other charities. We are constantly expanding our reach, aiming to create affiliations with our advertisers’ charities of choice. For a list of current charities, click here.

How is the charity administrated?

Open to Give processes all donations through {Name}, a registered 501(c)3 donor-advised fund. All our charity distribution statements are made publically available.

Does it cost the consumer anything?

No. Consumers can take pride that their actions – NOT their purchases – create positive change in the world. Simply by opening the email, consumers do their part in the fight for peace, plenty, prosperity and protection.

How does Open to Give keep track of email opens?

With our patented technology, Open to Give integrates with advertisers' email systems to automatically trigger donations for every email open.

Can consumers see the donations they triggered?

Some advertisers enable a feature whereby their subscribers can register to track donations made by the brand on their behalf.

How to I become a participating advertiser?

Kindly complete our intake form. We’ll be in touch real soon.